The Stay At It app did not start as a product idea.
It started as a question.
Why do so many motivation and productivity tools make people feel more pressured, more distracted, and less consistent over time?
After years of building products, systems, and digital platforms, the answer became clear: most tools try to add more, when what people actually need is less.
Stay At It was built as a response to that insight.
The Company Behind the App: Ultra Sigma Limited
Stay At It is built by Ultra Sigma Limited, a New Zealand–based company founded in 2011.
Ultra Sigma is rooted in a simple philosophy:
Ultra Sigma = Six Sigma + Lean Sigma
Six Sigma focuses on precision and reducing defects.
Lean Sigma focuses on removing waste and unnecessary steps.
Combined, Ultra Sigma is about clarity, simplicity, and focus on what truly matters.
You can see this philosophy reflected across everything the company builds, including Stay At It.
Why Most Productivity Apps Miss the Point
Over time, productivity and motivation apps have become crowded with features:
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dashboards
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streaks
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metrics
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notifications
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optimization loops
While these tools can be useful, they often shift attention away from the core behavior they are meant to support: showing up consistently.
Instead of helping people stay focused, many apps unintentionally create pressure, guilt, and dependency.
The question became:
What happens if we remove everything that isn’t essential?
How Ultra Sigma Thinking Shaped the Stay At It App
The Stay At It app is a direct application of Ultra Sigma principles.
Instead of adding layers, the app removes friction.
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No complex systems
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No performance tracking
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No gamification
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No manipulation
Just a simple space designed to support continuity.
In Ultra Sigma terms, the app removes “waste” from motivation , anything that distracts from the act of staying with something over time.
What the Stay At It App Is Not Trying to Be
Stay At It is not trying to be:
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a productivity dashboard
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a habit-tracking system
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a performance optimizer
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a social motivation platform
It does not aim to push users harder or faster.
Its purpose is quieter: to help people continue, especially when motivation fades and discipline becomes more important than intensity.
Built for the Long Term
Ultra Sigma Limited has been building digital products since 2011, and Stay At It reflects that long-term mindset.
This app is not built around trends, growth hacks, or engagement tricks. It is built around durability , something that can remain useful even when everything else feels noisy.
Consistency is not about doing more.
It is about staying.
Where to Use the Stay At It App
You can use the Stay At It app directly online at:
👉 https://stayatit.com
There is no setup, no account requirement, and no learning curve. The app is there when you need it , and stays out of the way when you don’t.
Final Thought
The Stay At It app exists because simplicity works.
Rooted in the Ultra Sigma philosophy, it reflects a belief that progress comes from clarity, patience, and removing what doesn’t matter.
Sometimes the most effective system is the one that gets out of the way.